{"id":50495,"date":"2023-12-01T08:21:49","date_gmt":"2023-12-01T08:21:49","guid":{"rendered":"https:\/\/vim-group.com\/blog\/brand-technology-the-tools\/"},"modified":"2023-12-14T10:21:40","modified_gmt":"2023-12-14T10:21:40","slug":"brand-technology-the-tools","status":"publish","type":"post","link":"https:\/\/vim-group.com\/de\/blog\/brand-technology-the-tools\/","title":{"rendered":"BrandTech Tools: Die Basics"},"content":{"rendered":"<p><em>Technologie f\u00fcr die Markenf\u00fchrung (oder BrandTech) nimmt in der heutigen Unternehmenslandschaft eine entscheidende Rolle ein. Dennoch besteht weiterhin Kl\u00e4rungsbedarf hinsichtlich ihrer genauen Natur und ihrer Bedeutung bei der Unterst\u00fctzung eines effektiven Markenmanagements.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technologie f\u00fcr die Markenf\u00fchrung (oder BrandTech) nimmt in der heutigen Unternehmenslandschaft eine entscheidende Rolle ein. Dennoch besteht weiterhin Kl\u00e4rungsbedarf hinsichtlich ihrer genauen Natur und ihrer Bedeutung bei der Unterst\u00fctzung eines effektiven Markenmanagements.<\/p>\n","protected":false},"author":42,"featured_media":49995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[1347,14333],"acf":[],"_links":{"self":[{"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/posts\/50495"}],"collection":[{"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/comments?post=50495"}],"version-history":[{"count":2,"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/posts\/50495\/revisions"}],"predecessor-version":[{"id":50497,"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/posts\/50495\/revisions\/50497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/media\/49995"}],"wp:attachment":[{"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/media?parent=50495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/categories?post=50495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vim-group.com\/de\/wp-json\/wp\/v2\/tags?post=50495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}