“What I find most compelling about VIM Group is its undisputed leadership in the brand transformation and implementation market”, says Kapteijns. “I see VIM Group as the ‘McKinsey of brand equity management’ with an enormous potential to grow and I am looking forward to contribute to its continued success.” Laurens Hoekstra, Managing Partner at VIM Group: “Arjan understands brand equity management in a way that few executives do and he’s got a proven track record of maximising the growth potential of brand driven businesses. He’s joining an already successful, energetic team at the perfect time to spearhead VIM Group’s national and international growth ambition.”
About VIM Group
VIM Group helps organisations analyse, administer and implement rebrand programmes and optimise brand management. Our team of project managers and technical subject matter experts manage brand change and improvement across all on- and offline touchpoints and channels. Both globally and locally, we work side-by-side with our clients to reduce cost whilst maximising brand coherency. Making brands work harder and improving brand performance. Over 25 years, we have grown into a globally recognised authority in the world of brands, supporting over 2.000 organisations from our offices in Hengelo, Amsterdam, London, Munich and New York.
About Arjan Kapteijns MM
Arjan Kapteijns is an experienced business leader and entrepreneur working at the crossroads of branding, organisational change and (digital) transformation, with prior leadership roles at Saatchi & Saatchi | Leo Burnett NL, Publicis Group NL, DMB&B. and brand strategy and innovation consultancy Project X. Recently he was leading the transformation to inbound marketing and the implementation of a marketing and sales automation platform as interim head of marketing and sales at TIAS Business School as also an international team to accompany the brand transformation from iForex to Vestle. Arjan is also an educator, having taught on multiple universities and business schools.