After the rise of the World Wide Web in the 1990s, there was a shift from traditional media usage to digital media usage. With Covid-19 influencing our daily lives, this shift is taking an even bigger sprint than before. In May 2020, people spent on average 7.5 hours on digital media platforms (phones, computers, tablet, etc.). These numbers do not only affect which media leading brands use to reach their audiences, but also the way in which they do this.
A strong digital presence is crucial for brands. This guarantees that people are able to find your product or business 24 hours a day, 7 days a week, 365 days per year. But digital presence is only the beginning. Making sure your corporate brand identity is digital-proof and mobile-friendly is what really drives digital success. Top 500-companies are now not only changing their corporate design elements, but also the application of these corporate identity elements. Here are some of the biggest trends we’ve encountered.
Curious on how your corporate identity matches the criteria for a digital-proof brand?
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