Because brands fascinate and inspire him, Dirk Haase went to Springer & Jacoby in 1996 after studying at the TU Berlin. This passion accompanied him in all other steps in his career. His move to VIM Group now closes the circle for him.
“Over the past few years, I have been able to support a large number of mostly digitally driven transformation projects at the Publicis Group. In many cases, however, the impact on the brand was neglected,” says Dirk Haase. “With not planning big changes carefully, companies take a great risk and can sustainably damage the value of their brand. The fact that VIM Group is working in this area, convinced me to make the transfer.”
“Brand, Purpose and Corporate Character are the launching platform from which organisational transformations can be initiated to ensure the future relevance and success of a business. In Germany, where the art of engineering has traditionally been the key factor for success in many companies, the importance of the brand – the most valuable intangible asset – is still often underestimated. Dirk’s knowledge and many years of experience will help us to further advance German companies and to strengthen and expand our leading position in the German market,” says John Bache.
About Dirk Haase
The graduate industrial engineer started his career in 1996 at the renowned creative firm Springer & Jacoby. In the following years, Dirk Haase expanded his experience working with branding agencies such as Scholz & Friends, Kolle Rebbe and J. Walter Thompson as well as his role as a Managing Director of the agency gürtlerbachmann, which specializes in design-oriented brand communication. Throughout his career, he has worked for a variety of international B2C and B2B companies including Activest, ADAC, Bauscher, Beiersdorf, BMW, Coca-Cola, Deutsche Bahn, Dräger, E.ON, Hamburg-Mannheimer, HLX, Jungheinrich, Lexus, Levi’s, Linde, McKinsey, Mercedes-Benz, MyTaxi, Osram, Otto, Shell, Siemens, smart, TUI Group and Volvo.