Since John Bache took over the management of our German office at the end of 2017, VIM Group has succeeded in significantly expanding its business in the German market, working with clients such as Deutsche Telekom, Merck, Hoffmann Group and PΫUR. VIM is also one of 16 agencies supporting Volkswagen in its worldwide rebrand.

With Dirk Haase on board, VIM Group, as a specialist in the field of brand management and implementation, gains extra knowledge across the Marketing & Brand industry. The experienced brand and communications expert leaves Publicis Communications after almost seven years to switch to VIM Group. Working alongside John Bache, Dirk will be focusing on further expanding our business in the German market.

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Photo: Carlos Kella


“With his multi-faceted experience for global brands such as BMW, Deutsche Bahn, Mercedes-Benz and TUI, as well as his expertise in digitally driven transformations, Dirk suits our company perfectly. We are delighted that he has decided to make the switch to VIM Group,” said John Bache, Managing Director at VIM Group.

"With his multi-faceted experience for global brands such as BMW, Deutsche Bahn, Mercedes-Benz and TUI, as well as his expertise in digitally driven transformations, Dirk suits VIM Group perfectly."

Because brands fascinate and inspire him, Dirk Haase went to Springer & Jacoby in 1996 after studying at the TU Berlin. This passion accompanied him in all other steps in his career. His move to VIM Group now closes the circle for him.

“Over the past few years, I have been able to support a large number of mostly digitally driven transformation projects at the Publicis Group. In many cases, however, the impact on the brand was neglected,” says Dirk Haase. “With not planning big changes carefully, companies take a great risk and can sustainably damage the value of their brand. The fact that VIM Group is working in this area, convinced me to make the transfer.”

“Brand, Purpose and Corporate Character are the launching platform from which organisational transformations can be initiated to ensure the future relevance and success of a business. In Germany, where the art of engineering has traditionally been the key factor for success in many companies, the importance of the brand – the most valuable intangible asset – is still often underestimated. Dirk’s knowledge and many years of experience will help us to further advance German companies and to strengthen and expand our leading position in the German market,” says John Bache.

About Dirk Haase

The graduate industrial engineer started his career in 1996 at the renowned creative firm Springer & Jacoby. In the following years, Dirk Haase expanded his experience working with branding agencies such as Scholz & Friends, Kolle Rebbe and J. Walter Thompson as well as his role as a Managing Director of the agency gürtlerbachmann, which specializes in design-oriented brand communication. Throughout his career, he has worked for a variety of international B2C and B2B companies including Activest, ADAC, Bauscher, Beiersdorf, BMW, Coca-Cola, Deutsche Bahn, Dräger, E.ON, Hamburg-Mannheimer, HLX, Jungheinrich, Lexus, Levi’s, Linde, McKinsey, Mercedes-Benz, MyTaxi, Osram, Otto, Shell, Siemens, smart, TUI Group and Volvo.

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