Achieving goals for all brand touchpoints
As part of the rebrand project, VIM Group is helping to achieve defined goals for all brand touchpoints in terms of cost, time and consistency, providing added value to all stakeholders. Our brand implementation experts provide support in project management and in communication between the Project Management Office and regions/functions to avoid duplication of work and additional expenses.
During the planning phase, the final E.ON brand architecture was developed, a ‘task force’ established and structures for project management and reporting set up. In the preparatory phase, everything revolves around identifying brand touchpoints and stakeholders affected and preparing the rebrand activities in concrete terms. The particular challenge here is that the regions/functions are responsible for the brand implementation themselves.
Efficient approach to save costs
Implementation is expected to start in October and the rebrand should be completed by the end of 2021. Particular attention is being paid to an efficient procedure that will allow cost savings across multiple channels; for example, existing signage frames are reused or the existing lifecycles of products and touchpoints are utilised when looking at replacement or renewal of materials, saving both budget and the environmental impact.