Since the launch of the vibrant new brand in 2015, the global roll out of the new identity across the business has progressed steadily. Over the past few months, the first of the new Merck fleet have taken to the roads, and several buildings now feature the impressive new signage concept.

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Fleet branding

If you have been travelling on the roads in Germany recently, you may have been fortunate enough to catch a glimpse of one of Merck’s striking new trailers or boldly wrapped vehicles.

Innovative new signage and wayfinding

Installation of the eye-catching new Merck signage has begun at sites in Darmstadt, Germany and Molsheim, France.

Data-driven insights

What are the costs of a brand change?

Answer a few simple questions and one of our brand experts will contact you to explain our preliminary cost indication, based on best practices and benchmark data from relevant organisations.