Earlier this year, Marc Cloosterman and Laurens Hoekstra published Future-Proof Your Branda book that explores brand implementation and management, and the insights gained from our 25+ years of experience.

Philippe Borremans of Wag the Dog FM, a blog focused on Communications and PR, sat down with Marc to discuss the book, and what steps companies can take to ensure that their top asset – the brand – is well managed.

Listen to the podcast recording.

Read more in our expert guide:

8 tips to future-proof your brand

How do you ensure that your brand continues to perform well in a rapidly changing world?