All of us are going through unprecedented transformations; the way we communicate, the way we shop and connect with others have changed. And even when we are longing for life to go back to normal, most likely, many things will not go back to the way they were before the pandemic. The same goes for companies and brands. Reality forced them to change the way they do business, and they had to adapt to people’s new habits and preferences. Those who identify the best path of adapting will be the fortunate ones, the ones that will emerge victorious in the post-pandemic world.
Moving beyond your tribe
I spoke with Torund Bryhn of the Beyond Acronyms Project about the future of branding in the world during and after the pandemic.
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In this episode, we talked about my observations on what changes we can expect from consumers in the following years. Since many people have relocated during the pandemic, I share how I think cities will re-arrange after the pandemic. We also talked about the future of the real estate industry and how companies are shifting into inbound marketing. Next to that, many interesting insights about interface power and how new platforms adapt to the imminent interface changes were shared.
Tune in and listen to Episode 37 of Moving Beyond Your Tribe to hear the masterclass about the future of branding in the forthcoming years.
Read more in our expert guide:
8 tips to future-proof your brand
How do you ensure that your brand continues to perform well in a rapidly changing world?