A rebrand is a good opportunity to breathe new life into your brand and organisation. It can be a way to redefine your values and to reconnect with stakeholders and employees alike. But, it’s not all about a striking new logo, font and colour palette. That’s just where the hard work starts.

VIM Group Managing Director Jo Davies spoke with UKTN about how to successfully take a tech company through a rebrand.

Follow our 7-step approach, based on best practices from over 2,000 rebrand cases:

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7 steps to a successful rebrand

A practical step-by-step plan for brand, marketing and communication managers.