• The rebranding of Nuon to Vattenfall: an interview with Guido Stein

  How customer decision journeys will change after the Covid-19 crisis

  Future-Proof Brand Series: Evelyn Borgsteijn, Coöperative VGZ

  IKEA named as one of the most consumer-centric brands: what makes it so successful?

  Future-Proof Brand Series: Mark Evans, Direct Line Group

  Future-Proof Brand Series: Nanne Bos, ING

  Seven reasons to reconsider a rebrand

• What’s next for brands

  A successful rebrand in 7 steps

  Future-Proof Brand Series: Martin Pietersen, Atos

  Future-Proof Brand Series: Joost Schriever, Randstad

  Future-Proof Brand Series: Alexander Engelhardt, Deutsche Telekom

  How will your brand survive the digital transformation?

  VIM Group: fresh-faced and ready for anything

• Rebranding: what are the main risks and pitfalls?

  Video conference calls: 7 tips to be productive, professional and ‘on brand’

  Future-Proof Brand Series: Fatima da Gloria de Sousa, Air France-KLM Group

  Future-Proof Brand Series: Monika Schulze, Zurich Insurance

  The end of the corporate identity police

  The brand in identity crisis