• Planning a Rebrand: 4 Critical Factors to Consider

  How to Maximise Brand Value During and After the M&A Process

  Rebranding Workwear: 5 Factors to Consider

  Rebranding: a business approach to successful brand change

  Novagraaf and VIM Group partner to combine IP and branding expertise for international brand owners

  innogy acquisition: VIM Group supports E.ON with international rebrand

  Business case for rebranding: what are the costs and benefits?

  A successful rebrand in 7 steps

  The Crux of the Story podcast: the business side of branding and Volkswagen’s brand refresh

  Top 5 steps to maximise return on rebranding investment

  Build a strong brand in 10 steps

  Successful mergers: discussing brand in the war room

  Rebranding: the balance between central control and local responsibility

  Merck signage and fleet roll out

  Merck: launching the Vibrant M

  Seven reasons to reconsider a rebrand

• Choosing the right moment to rebrand

  The Rabobank Brand Refresh: Return to Heritage

  Brands in transformation: my top 5 predictions for 2022

  Podcast: the future of branding during and post pandemic

  The rebranding of PARK NOW: an interview with CMO Masha Kodden

  The rebranding of Nuon to Vattenfall: an interview with Guido Stein

  Rebranding: how to calculate the cost of your brand change

  How do you even begin to put a price tag on a rebrand?

  VIM Group supports Volkswagen with the implementation of its new brand design and logo

  Startups: how to rebrand effectively

  Global signage rebrand? Look before you leap

  8 fail factors of an asset-heavy rebrand

  Future-Proof Brand Series: Axel Löber, Merck

  From bold to gold: Merck wins at the Transform Europe Awards

  Rebranding in digital spaces – what are the implications?

  Brand portals: why would you need one?

• Brand and Communications in Finance: Today’s Challenges for Financial Services Brands

  10 Additional Benefits of Rebranding

  Rebranding successfully? Don’t focus too much on the tip of the iceberg!

  8 reasons why changing your brand during turbulent times is a good idea

  Beyond Acronyms brand podcast

  Rebranding: what are the main risks and pitfalls?

  Brands in the Boardroom: the business side of branding

  Top ten reasons for rebranding

  5 things law firms need to consider when rebranding

  How to prove brand value in the boardroom

  Future-Proof Brand Series: Rutger Hamelynck, NS

  Future-Proof Brand Series: Nanne Bos, ING

  Renewing your visual identity

  Rebranding? Should you use the Scrum Method or a traditional approach?

  Pitch or partnership?

  How to deliver your brand promise