• How do you even begin to put a price tag on a rebrand?

  VIM Group supports Volkswagen with the implementation of its new brand design and logo

  Startups: how to rebrand effectively

  Global signage rebrand? Look before you leap

  8 fail factors of an asset-heavy rebrand

  Future-Proof Brand Series: Axel Löber, Merck

  From bold to gold: Merck wins at the Transform Europe Awards

  Rebranding in digital spaces – what are the implications?

  Brand portals: why would you need one?

• Top ten reasons for rebranding

  5 things law firms need to consider when rebranding

  How to prove brand value in the boardroom

  Future-Proof Brand Series: Rutger Hamelynck, NS

  Future-Proof Brand Series: Nanne Bos, ING

  Renewing your visual identity

  Rebranding? Should you use the Scrum Method or a traditional approach?

  Pitch or partnership?

  How to deliver your brand promise

• The Crux of the Story podcast: the business side of branding and Volkswagen’s brand refresh

  Top 5 steps to maximise return on rebranding investment

  Build a strong brand in 10 steps

  Successful mergers: discussing brand in the war room

  Rebranding: the balance between central control and local responsibility

  Merck signage and fleet roll out

  Merck: launching the Vibrant M

  Seven reasons to reconsider a rebrand