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  • Planning a Rebrand: 4 Critical Factors to Consider

    10 Additional Benefits of Rebranding

    Rebranding successfully? Don’t focus too much on the tip of the iceberg!

    8 reasons why changing your brand during turbulent times is a good idea

    Beyond Acronyms brand podcast

    Rebranding: what are the main risks and pitfalls?

    Brands in the Boardroom: the business side of branding

    Top ten reasons for rebranding

    5 things law firms need to consider when rebranding

    How to prove brand value in the boardroom

    Future-Proof Brand Series: Rutger Hamelynck, NS

    Future-Proof Brand Series: Nanne Bos, ING

    Renewing your visual identity

    Rebranding? Should you use the Scrum Method or a traditional approach?

    Pitch or partnership?

    How to deliver your brand promise

  • How to Maximise Brand Value During and After the M&A Process

    Rebranding Workwear: 5 Factors to Consider

    Rebranding: a business approach to successful brand change

    Novagraaf and VIM Group partner to combine IP and branding expertise for international brand owners

    innogy acquisition: VIM Group supports E.ON with international rebrand

    Business case for rebranding: what are the costs and benefits?

    A successful rebrand in 7 steps

    The Crux of the Story podcast: the business side of branding and Volkswagen’s brand refresh

    Top 5 steps to maximise return on rebranding investment

    Build a strong brand in 10 steps

    Successful mergers: discussing brand in the war room

    Rebranding: the balance between central control and local responsibility

    Merck signage and fleet roll out

    Merck: launching the Vibrant M

    Seven reasons to reconsider a rebrand

  • The Rabobank Brand Refresh: Return to Heritage

    Brands in transformation: my top 5 predictions for 2022

    Podcast: the future of branding during and post pandemic

    The rebranding of PARK NOW: an interview with CMO Masha Kodden

    The rebranding of Nuon to Vattenfall: an interview with Guido Stein

    Rebranding: how to calculate the cost of your brand change

    How do you even begin to put a price tag on a rebrand?

    VIM Group supports Volkswagen with the implementation of its new brand design and logo

    Startups: how to rebrand effectively

    Global signage rebrand? Look before you leap

    8 fail factors of an asset-heavy rebrand

    Future-Proof Brand Series: Axel Löber, Merck

    From bold to gold: Merck wins at the Transform Europe Awards

    Rebranding in digital spaces – what are the implications?

    Brand portals: why would you need one?

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