How to Maximise Brand Value During and After the M&A Process

Rebranding Workwear: 5 Factors to Consider

Rebranding: a business approach to successful brand change

Novagraaf and VIM Group partner to combine IP and branding expertise for international brand owners

innogy acquisition: VIM Group supports E.ON with international rebrand

Business case for rebranding: what are the costs and benefits?

A successful rebrand in 7 steps

The Crux of the Story podcast: the business side of branding and Volkswagen’s brand refresh

Top 5 steps to maximise return on rebranding investment

Build a strong brand in 10 steps

Successful mergers: discussing brand in the war room

Rebranding: the balance between central control and local responsibility

Merck signage and fleet roll out

Merck: launching the Vibrant M

Seven reasons to reconsider a rebrand

The Rabobank Brand Refresh: Return to Heritage

Brands in transformation: my top 5 predictions for 2022

Podcast: the future of branding during and post pandemic

The rebranding of PARK NOW: an interview with CMO Masha Kodden

The rebranding of Nuon to Vattenfall: an interview with Guido Stein

Rebranding: how to calculate the cost of your brand change

How do you even begin to put a price tag on a rebrand?

VIM Group supports Volkswagen with the implementation of its new brand design and logo

Startups: how to rebrand effectively

Global signage rebrand? Look before you leap

8 fail factors of an asset-heavy rebrand

Future-Proof Brand Series: Axel Löber, Merck

From bold to gold: Merck wins at the Transform Europe Awards

Rebranding in digital spaces – what are the implications?

Brand portals: why would you need one?

10 Additional Benefits of Rebranding

Rebranding successfully? Don’t focus too much on the tip of the iceberg!

8 reasons why changing your brand during turbulent times is a good idea

Beyond Acronyms brand podcast

Rebranding: what are the main risks and pitfalls?

Brands in the Boardroom: the business side of branding

Top ten reasons for rebranding

5 things law firms need to consider when rebranding

How to prove brand value in the boardroom

Future-Proof Brand Series: Rutger Hamelynck, NS

Future-Proof Brand Series: Nanne Bos, ING

Renewing your visual identity

Rebranding? Should you use the Scrum Method or a traditional approach?

Pitch or partnership?

How to deliver your brand promise