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Business case for rebranding: what are the costs and benefits?
How do you even begin to put a price tag on a rebrand?
VIM Group supports Volkswagen with the implementation of its new brand design and logo
Startups: how to rebrand effectively
Global signage rebrand? Look before you leap
8 fail factors of an asset-heavy rebrand
Future-Proof Brand Series: Axel Löber, Merck
From bold to gold: Merck wins at the Transform Europe Awards
Rebranding in digital spaces – what are the implications?
Brand portals: why would you need one?
Rebranding: how to calculate the cost of your brand change
Top ten reasons for rebranding
5 things law firms need to consider when rebranding
How to prove brand value in the boardroom
Future-Proof Brand Series: Rutger Hamelynck, NS
Future-Proof Brand Series: Nanne Bos, ING
Renewing your visual identity
Rebranding? Should you use the Scrum Method or a traditional approach?
Pitch or partnership?
How to deliver your brand promise
A successful rebrand in 7 steps
The Crux of the Story podcast: the business side of branding and Volkswagen’s brand refresh
Top 5 steps to maximise return on rebranding investment
Build a strong brand in 10 steps
Successful mergers: discussing brand in the war room
Rebranding: the balance between central control and local responsibility
Merck signage and fleet roll out
Merck: launching the Vibrant M
Seven reasons to reconsider a rebrand