We have reached an important inflection point in our 24-year history, and our unrivalled experience in the field of brand management means that we are best positioned to provide the support and advice needed on large scale rebrand projects. It was time for our visual identity and online presence to evolve to better reflect who we are and provide a more clear description of our services and what we are capable of.
We wanted to better emphasise our flexibility and collaborative working style as well as provide better insight into the care and capabilities we offer to our customers. We now feel that we are ready to begin articulating the importance of delivering on brand promise, and what better way to do this by delivering our own new brand and visual identity in a strong and effective way.
It is thrilling to be able to demonstrate a look that is better aligned with our company values, energy, and fresh faced approaches to the world. Where mostly we see that the branding world is focused on creating new or updated brand promises, our focus for the past 24 years has been on delivering results in line with that brand promise. This is especially crucial when the vast explosion of digital and physical channels and touch points of the past few years is taken into account.