Organisations rise and fall by the strength of their brands. The better a brand is managed, the better it performs. But where do you start, and how can brand management be improved in your organisation?

VIM Group helps organisations – pragmatically and effectively – in professionalising every aspect of brand management. By providing insight into the current brand organisation, VIM can advise how best to strengthen and structure your brand in both the short and long-term future.

From brand performance analysis and design architecture, to agency selection and design briefing, as well as future technology, tools and channels, we provide independent, specialist insight into every aspect of brand management. Our service helps clients identify and anticipate problems and guide them in making the necessary changes to improve the organisation of their brand and ultimately enhance its performance.

Delivering your brand promise consistently and coherently across the entire brand experience landscape is a prime area of focus. VIM Group helps businesses develop the right infrastructure to guarantee improved brand governance. Together with our clients we build world class brands.

With unrivalled expertise in this area, VIM offers tactical advice, both as and when issues arise, as well as long-term strategic consultation to ensure a brand’s future sustainability.

Our Brand Performance Scan can provide you with the crucial insights you need into how well you brand is being applied throughout your organisation. The results of this analysis can be used to tailor your brand management processes moving forward, ensuring that the solutions are the best possible fit for you and your organisation.