Data-driven insights to implement, manage, and optimise your brand performance
About the book
When talking about brands, most people focus on brand strategy and how it should be applied, but the sustainable implementation and management of a brand is just as important.
The book, 'Future Proof Your Brand', has been written for a C-level audience; to create a clear overview of considerations and processes involved in improving and changing a brand – an organisation’s most valuable intangible asset.
Based on more than 25 years of international experience, Marc Cloosterman and Laurens Hoekstra share their vision on the impact of changes in the world of Brand Management, accompanied by insights into brands from their Business Management perspective.