Interview series: Future-Proof Your Brand
How do you ensure that your brand continues to perform well in a rapidly changing world? In addition to the book ‘Future-Proof Your Brand’, written by Marc Cloosterman and Laurens Hoekstra, we asked brand leaders from global organisations how they make their brand future-proof.
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The rebranding of Nuon to Vattenfall: an interview with Guido Stein
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The rebranding of PARK NOW: an interview with CMO Masha Kodden
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Future-Proof Brand Series: Ernst Boekhorst, ABN AMRO
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Future-Proof Brand Series: Evelyn Borgsteijn, Coöperative VGZ
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Future-Proof Brand Series: Martin Pietersen, Atos
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Future-Proof Brand Series: Fatima da Gloria de Sousa, Air France-KLM Group
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Future-Proof Brand Series: Joost Schriever, Randstad
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Future-Proof Brand Series: Monika Schulze, Zurich Insurance
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Future-Proof Brand Series: Nathalie Quéré, AkzoNobel
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Future-Proof Brand Series: Mark Evans, Direct Line Group
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Future-Proof Brand Series: Alexander Engelhardt, Deutsche Telekom
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Future-Proof Brand Series: Rutger Hamelynck, NS
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Future-Proof Brand Series: Nanne Bos, ING
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Future-Proof Brand Series: Axel Löber, Merck
Read more in our expert guide:
8 tips to future-proof your brand
How do you ensure that your brand continues to perform well in a rapidly changing world?