On 14th October 2015, leading science and technology company, Merck, relaunched its brand identity from their headquarters in Darmstadt, Germany.

The new logo and striking visuals, have been introduced to celebrate the 350 year history of the Merck name and to demonstrate that science is exciting, and doesn’t have to be represented by clinical imagery and stark colour palettes.

Bringing the brand to life

VIM Group is working very closely with the Merck brand team in all business areas to transform the design of the vibrant new brand into reality across all touch points. Our team of implementation experts bring with them knowledge from hundreds of previous (re)brand projects.

In preparation for brand launch day, members of VIM Group’s project management team worked to create 3-dimensional structures from the visual identity system that could be used to introduce, engage and intrigue members of the Darmstadt community with the new Merck brand.

These sculptural and inflatable structures truly brought the Merck logo and Vibrant M to life. Located strategically around the Darmstadt campus buildings, the bold and eye-catching pieces couldn’t be missed on launch day.

VIM Group will continue to work alongside Merck as their consultant while the new brand is rolled out around the globe, ensuring consistent and efficient brand implementation.

About Merck

Merck is a ground breaking science and technology company in healthcare, life science and performance materials. Around 40,000 employees work to further develop technologies that improve and enhance life – from biopharmaceutical therapies to treat cancer or multiple sclerosis, cutting-edge systems for scientific research and production, to liquid crystals for smartphones and LCD televisions. In 2014, Merck generated sales of 11.3 billion Euros in 66 countries.

Founded in 1668, Merck is the world’s oldest pharmaceutical and chemical company. The founding family remains the majority owner of the publicly listed corporate group. Merck, Darmstadt, Germany holds the global rights to the Merck name and brand. The only exceptions are the United States and Canada, where the company operates as EMD Serono, EMD Millipore and EMD Performance Materials.