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IKEA has been named as one of the most consumer-centric brands, so what makes it so successful?
Build a strong brand in 10 steps
VIM Group appoints Charles J. Doyle as Executive Advisor
Future-Proof Brand Series: Nanne Bos, ING
Startups: how to rebrand effectively
Global signage rebrand? Look before you leap
Future-Proof Brand Series: Rutger Hamelynck, NS
How do you build strong brand loyalty?
How to prove brand value in the boardroom
Why voice-controlled devices are disrupting your customer journey
Successful mergers: discussing brand in the war room