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The growing importance of brand purpose in private equity
8 fail factors of an asset-heavy rebrand
‘Future-Proof Your Brand’ – taking on a personal challenge
Brands in the balance sheet
The disruptive impact of digitalisation on design
Branding is being turned upside-down
5 observations on the growing importance of brand purpose in private equity
A new paradigm for brand organisation?
How do you even begin to put a price tag on a rebrand?
The new normal for a digital retail brand experience
Rebranding in digital spaces – what are the implications?
VIM Group opens its Frankfurt office
Why voice-controlled devices are disrupting your customer journey
8 insights when creating your brand’s digital presence
Virtual reality, its impact on brand management, and its ROI
The future of brand management – CMO or CIO?
My Smartwatch experiment
VIM Group: fresh-faced and ready for anything