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Successful mergers: discussing brand in the war room
Rebranding: the balance between central control and local responsibility
From bold to gold: Merck wins at the Transform Europe Awards
Merck: launching the Vibrant M
Pitch or partnership?
How to deliver your brand promise
8 fail factors of an asset-heavy rebrand
Future-Proof Brand Series: Axel Löber, Merck
How do you even begin to put a price tag on a rebrand?
Top ten reasons for rebranding
Seven reasons to reconsider a rebrand
Future-Proof Brand Series: Nanne Bos, ING
Merck signage and fleet roll out
Rebranding? Should you use the Scrum Method or a traditional approach?
Rebranding in digital spaces – what are the implications?
Brand portals: why would you need one?