Christine has a keen sense of how to harmonise individual client needs with the requirements of modern brand management in a way that adds value.
From a young age, Christine was passionate about strong brands and their influence on the value and success of a company. Consequently, she specialised in marketing, innovation, and organisational development during her business studies.
Over the years, Christine has led complex marketing and business development projects on corporate side for various international companies and accordingly is well-versed in dealing with challenging stakeholder groups, transformation phases, and the marketing of complex products.
During her studies, Christine worked for many agencies as freelancer and brand ambassador for companies in a wide range of industries. The variety of client needs, and their individual brand strategies have always fascinated and inspired her.
With her work at VIM, she is turning this passion into her profession, using her broad expertise to help companies increase their value and strengthen their position in the market through successful brand transformation.
Born and raised in Germany`s far north, Christine likes to spend her time actively by the sea and in nature. She also loves travelling, water sports and spending time with friends.