John has 20 years brand experience, gained from both client- and agency-side roles.
He laid the foundation of his career in New Zealand, where he was responsible for the full spectrum of brand activities and agency relationships for several national and multinational organisations.
After moving to his adopted home Germany in 2002, John has spent the majority of the last 15 years running branding projects for his clients at leading global digital agencies Razorfish and AKQA, the pan-European broadcaster Eurosport, and Germany’s largest TV and digital media production house Plazamedia.
He has worked together with some of the world's most brand-savvy companies such as adidas, ASICS, Audi, DHL, Intel, MINI, Porsche, Red Bull, Sony, Swarovski, Toyota, & UBS.