Ronald's extensive brand experience with international clients combined with his knowledge of how to connect brands across touchpoints makes Ronald an experienced interlocutor
Ronald joined VIM Group as a Client Partner in 2022. He is 100% passionate about brands and bringing brands to life.
For more than 30 years, he worked with brands in several marketing, sales and consultancy roles in Retail, FMCG and digital marketing. His international career started at Sara Lee international/Douwe Egberts (now known as JDE) and Numico (which has since become a part of Danone). This was the beginning of his long, expansive experience working with international clients, both in M&A and business development.
In the last 11 years, Ronald worked closely with international clients like Ahold Delhaize, SPAR International and JUMBO Supermarkets, specialising in the areas of brand loyalty and brand activation. His portfolio of successful campaigns includes cooperations with licences like Disney, Warner Bros, Universal and Rovio, next to consumer brands like Alessi, Kitchenaid, and MasterChef. Connecting customers with brands via digital engagement platforms and across all touchpoints are at the very core of these campaigns.
Ronald loves to travel and spend time with his family (especially in France). In his spare time, you can catch him with his friends on his racing bike in the very early hours.
