Sander has a passion and talent for building retail brands, stemming from more than 20 years of experience of doing exactly that.
During his long career at VIM Group, he has been involved in some of the biggest brand transformations in the Netherlands and globally, covering all types of brand touch points. He is also an expert in transforming 2D designs into a real 3D experience.
Sander often finds himself working directly with in-house teams at the client’s headquarters, where he is able to forge meaningful working relationships in challenging environments due to his outgoing personality and broad knowledge.
He specialises in developing visual identities into retail concepts, whilst also creating, implementing, evaluating, and improving roll-out scenarios and business processes.
He is fluent in Dutch and German.
Clients include Coop and Super de Boer supermarkets, Univé, NS Retail, PostNL, Bruna, KPN, CRV, Alliander, USG People, Eneco and ING.
