Sarah has a deep understanding of the world of brands and consumers and she knows how to give this world structure and efficiency.
She is originally from Munich but also has international experience gained from living in Spain for two years during her studies. In addition to her native German, Sarah speaks fluent Spanish and English, and has a good understanding of French, Italian and Portuguese. Since joining VIM Group in 2018 she’s also learning Dutch.
Sarah has a bachelor’s degree in psychology and management and a master’s degree in strategic marketing management, from the International School of Management in Munich.
Prior to joining VIM Group, she worked for organisations such as Airbus, SportScheck, in Germany’s leading automotive market research department and in brand management consultancy. This professional background has given her a broad understanding of all brand management topics and the keys to their successful implementation, and enables her to quickly get up to speed on new projects, for different customers in several industries and markets.
In her free time, Sarah loves cooking for friends and family, going to the beach, as well as reading classic literature and visiting art museums. When it comes to football, she is a loyal supporter of FC Bayern Munich.