Airbus Group
VIM Group ensured a smooth launch in a short time frame spanning 11 Airbus Group sites across Europe.
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The client's challenge
The Airbus brand is not just a logo, it represents the culture, personality and services of the Airbus Group and the way these are delivered.
Airbus Group with about 140,000 employees, decided to unify its branding and to create a more monolythical brand architecture, renaming its head office and non-Airbus branded divisions.
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Our solution
VIM Group supported the preparation of the most important touch points in time for the upcoming launch date, set two months ahead.
We also project managed the roll-out of multiple touch points, including wayfinding, signage and many interior elements. Our role was also to advise Airbus Group with their brand management governance.
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VIM Group's support was invaluable during an intense period of just three months from conception to launch. Management expectations were high across the Group, and working together, they provided a guidance and calm assurance that we were on the right track, paying attention to detail to enable a smooth launch.
Jeff Burridge, Head of Brand, Online and Employee Comms
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The results
A clear wayfinding and signage strategy was adopted across the business, making the most of the latest technologies and materials.