VIM Group was asked to secure the brand guidelines and store elements in a booklet, ensuring brand consistency in the future.
After setting up a project organisation, VIM have transformed the creative concept into all interior and exterior elements. VIM worked through layout drawings and facades, and rolled out a number of pilot locations. In this process, we have collaborated closely with numerous internal and external disciplines such as commerce, communications, operations, construction agencies, marcomms, design agencies and suppliers.
The evaluation of this pilot formed the basis for drafting application guidelines for the 3D brand carriers. Subsequently, the programme has been rolled out to about 20 sites, throughout which the application guidelines and technical specifications have been tightened and finally determined.