VIM Group developed three ‘Dressing Kit’ brand guideline documents for EY wavespace: the flagship documents, satellite documents and pop up – an exhibition in a box concept – documents. These documents act as brand tool kits which implement the right brand elements in the right environments. They also offer a clear distinction between spaces while retaining the brand identity.
VIM Group provided location plans which were created from data collected during onsite surveys and information provided by Office Managers. This information was used to create an applied design: a ‘to-be’ concept, which included measurements and specifications. As required, VIM Group’s location plan services arranged or facilitated the implementation across locations.
EY also utilises our BrandBase online tool which allows them to centrally control processes and ensure coherency, while facilitating local implementation. It enables greater efficiency with up-to-date insights and reporting, it can be accessed from anywhere, and it supports each stage of the process – from surveys to orders.