As a “turnkey” project, VIM Group supervised Geldmaat during the entire process. Prior to the production and implementation of the new ATMs, Geldmaat went through a naming process with Globrands and collaborated with Superunion on brand positioning and brand identity. Our specialists then translated the 2D brand identity into 3D prototype brand carriers for various shapes and sizes. The objective was to follow the elaborate brand element design as much as possible while at the same time, meeting the set requirements of resistance to vandalism, maintainability and efficiency in the production process.
During the technical design, various materials and production technologies were considered and tested. The extensive knowledge of our technical specialists resulted in a 3D ATM frame made of stainless steel and vacuum-formed elements. All of the materials used have a NANO coating, which makes them dirt-repellent and able to withstand graffiti. Despite using high-end materials, we ensured a low-cost price and simplified maintenance plan with the right selection of suppliers and producers, without making compromises in the appearance of the ATMs.
VIM’s project managers are currently planning and supervising the step-by-step rollout of the new Geldmaat machines. Based on the developed branded elements, technical drawings and specifications, VIM Group has issued an international tender for the production and installation of the new branded hardware. From this tender, the most suitable suppliers have been selected for the development processes, in consultation with Geldmaat.
To initiate the rebranding of locations, VIM Group compiled an inventory of all locations, worked out plans and handled permit applications with the municipalities, where necessary. Production and installation is professionally controlled based on location plans. To ensure cooperation and good communication practices and the storage and sharing of documents, BrandBase™ was used: VIM’s proprietary ISO-certified online project and asset management tool. As a result, the project is tightly managed and its daily status is constantly updated, giving full insight into the deployment process.