ICAP is a UK-based business, focused on electronic markets, post-trade business, risk mitigation, messaging, broking and information services for wholesale market participants. The business has a presence in all major global financial centres and employs 2,700 worldwide.
With the sale of its voice-broking business to Tullett Prebon, ICAP planned a separation of the business to create a new standalone company, focused solely on electronic markets and post trade. The new company would have a new name, NEX plc, with its own brand identity. There was a legal requirement for all ICAP branded assets to be changed over within 18 months.
With a ‘separation’ programme already underway, VIM Group was asked to assess the overall impact of the visual identity change across business units and brand touch point areas, from a visual, organisational and financial perspective.