Through the application of our Impact Analysis VIM Group were able to set up effective project organisation and a project plan. VIM then conducted in-depth surveys of all brand touch point work streams and provided feedback on possibilities for standardisation, optimisation and rationalisation during the rebrand process.
The new brand was launched at a number of global brand rallies. These rallies were days of celebration for all Palladium employees. The events combined the brand launch with the celebration of the 50th anniversary of the company.
VIM’s role was to ensure that all offices received the correct instructions and materials in preparation for the brand rallies as well as for the implementation of the new branding in the offices.