A leader in the development and delivery of impact solutions launches a new name and brand identity.
The client's challenge
Palladium was previously known as GRM Futures Group. Following a series of mergers and acquisitions, all seven legacy brands were consolidated under one single brand: Palladium.
The new unified brand combines the expertise of over 2,000 employees in over 90 countries to better help transform lives, businesses, societies and economies.
7 steps to a successful rebrand
A practical step-by-step plan for brand, marketing and communication managers.
Through the application of our Impact Analysis VIM Group were able to set up effective project organisation and a project plan. VIM then conducted in-depth surveys of all brand touch point work streams and provided feedback on possibilities for standardisation, optimisation and rationalisation during the rebrand process.
The new brand was launched at a number of global brand rallies. These rallies were days of celebration for all Palladium employees. The events combined the brand launch with the celebration of the 50th anniversary of the company.
VIM’s role was to ensure that all offices received the correct instructions and materials in preparation for the brand rallies as well as for the implementation of the new branding in the offices.
Since the launch, VIM continue to monitor the completion of high priority deliverables, through on-site project management to ensure brand consistency. We are tracking the progress of each office rebrand and providing advice and assistance where needed.