VIM Group previously supported Randstad in the development and roll out of the ‘Good To Know You’ concept. This support focused particularly on the branch interior and the selection and implementation of a web-based document and brand asset management system. This system was implemented to ensure that all locations would produce materials ‘on brand’ and resulted in structural savings of 30% of Randstad’s overall marketing budget.
The introduction of ‘Human Forward’ meant that the entire look and feel of the brand was going to change, the only exception being the Randstad logo, and VIM Group were asked again to support Randstad in the visual identity change. Our role began with preparing Randstad for the upcoming change by helping to define key timelines, budget requirements and project organisation. VIM Group is still supporting with the roll out of the new brand, focussing in particular on replacing the Good To Know You materials in over 4,000 offices and branches since this potentially requires a high investment.
As part of our continued work with Randstad, VIM Group supported their global marketing team on defining a new, more collaborative, brand governance model which will ensure that Human Forward will be implemented and remain true to its original vision and purpose in an agile way.