With 100,000 transactions per day and 400,000 types of plants and flowers, Royal FloraHolland is the largest marketplace for flowers and plants in the world. In 2014, Royal FloraHolland, together with its members, customers and employees began to focus on the future. The vision, mission and ambitions for 2020 were determined, and together with the entire organisation, they started to realise those ambitions, with one clear mission: ‘Flowering the world together, planting seeds or opportunities for our members.’
In a world that’s never static, it’s important to constantly renew. On the journey to 2020, Royal FloraHolland launched their new visual identity a year ago. After receiving the new mission statement, it was time to tackle buildings, signage, transport, business clothing and logistics.