In September 2019 Volkswagen introduced its new logo and brand design. With this new corporate identity, Volkswagen created a uniform and global 360° brand experience which is more modern, more authentic, and better suited to the digital world.
The rebrand – which the company is calling ‘The New Volkswagen’ – is accompanied by a range of models ushering in a new era of climate-friendly mobility. With the redesign, Volkswagen intends showing the world that it’s aiming for a neutral carbon balance and wants to eventually become the world’s most sustainable automotive brand.
The realignment of Volkswagen’s brand design was one of the world’s largest rebranding campaigns of all time. Together with other agencies and suppliers, VIM Group supported the implementation of the new Volkswagen corporate identity across all – online and offline – brand touchpoints globally. The challenge was to implement a campaign centrally developed by the Volkswagen Group, including the transition of over 70,000 logos globally, for 10,000 dealers in 161 markets, by mid-2020.