{"id":22379,"date":"2021-05-10T10:26:15","date_gmt":"2021-05-10T10:26:15","guid":{"rendered":"https:\/\/vim-group.com\/?p=22379"},"modified":"2022-02-04T11:54:41","modified_gmt":"2022-02-04T11:54:41","slug":"8-reasons-for-a-rebranding-during-turbelent-times","status":"publish","type":"post","link":"https:\/\/vim-group.com\/en\/blog\/8-reasons-for-a-rebranding-during-turbelent-times\/","title":{"rendered":"8 reasons why changing your brand during turbulent times is a good idea"},"content":{"rendered":"<p>Last year, I\u2019ve shared my insights on various important branding topics within the <a href=\"https:\/\/www.brandingmag.com\/author\/marc-cloosterman\/\" target=\"_blank\" rel=\"noopener\">\u2018Brands in the Boardroom\u2019<\/a> series. This year, I would like to start fresh with a new series about a topic that I&#8217;m very passionate about: rebranding. Now I\u2019m almost hearing you think, why would rebranding in a global pandemic be a good idea? Well, that\u2019s exactly the issue that I would like to address in this first article. The challenging situation we are in due to Covid-19 might make you hold off your plans to rebrand. However, the pandemic can also emphasise the reasons to reposition or update your brand. I will share the eight most common reasons for a rebrand, along with some examples of the biggest rebrands of recent time.<\/p>\n<p><em>Follow our 7-step approach, based on best practices from over 2,500 rebrand cases:<\/em><\/p>\n<p><a class=\"button button--primary\" href=\"https:\/\/info.vim-group.com\/en\/expert-guide\/rebrand-in-7-steps\" target=\"_blank\" rel=\"noopener noreferrer\">Download our guide<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, I\u2019ve shared my insights on various important branding topics within the \u2018Brands in the Boardroom\u2019 series. This year, I would like to start fresh with a new series about a topic that I&#8217;m very passionate about: rebranding. Now I\u2019m almost hearing you think, why would rebranding in a global pandemic be a good [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":22739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14157,10],"acf":[],"_links":{"self":[{"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/posts\/22379"}],"collection":[{"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/comments?post=22379"}],"version-history":[{"count":1,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/posts\/22379\/revisions"}],"predecessor-version":[{"id":29444,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/posts\/22379\/revisions\/29444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/media\/22739"}],"wp:attachment":[{"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/media?parent=22379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/categories?post=22379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/tags?post=22379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}