{"id":3079,"date":"2017-09-25T14:12:49","date_gmt":"2017-09-25T14:12:49","guid":{"rendered":"https:\/\/vim-group.com\/?p=3079"},"modified":"2021-09-22T08:32:39","modified_gmt":"2021-09-22T08:32:39","slug":"podcast-future-proof","status":"publish","type":"post","link":"https:\/\/vim-group.com\/en\/blog\/podcast-future-proof\/","title":{"rendered":"Podcast: Future-Proof Your Brand"},"content":{"rendered":"<p>Earlier this year, Marc Cloosterman and Laurens Hoekstra published <em><strong><a href=\"https:\/\/vim-group.com\/en\/future-proof-your-brand\/\">Future-Proof Your Brand<\/a><\/strong>,\u00a0<\/em>a book that explores brand implementation and management, and the insights gained from our 25+ years of experience.<\/p>\n<p>Philippe Borremans of\u00a0<strong><em>Wag the Dog FM<\/em><\/strong>, a blog focused\u00a0on Communications and PR, sat down with Marc to discuss the book, and what steps companies can take to ensure that their top asset &#8211; the brand &#8211; is well managed.<\/p>\n<p><a href=\"https:\/\/play.acast.com\/s\/wag-the-dog-a-public-relations-talks-podcast\/83c762d3-3fdb-4789-83a7-533f7f1bdbfd\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to the podcast recording<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, Marc Cloosterman and Laurens Hoekstra published Future-Proof Your Brand,\u00a0a book that explores brand implementation and management, and the insights gained from our 25+ years of experience. Philippe Borremans of\u00a0Wag the Dog FM, a blog focused\u00a0on Communications and PR, sat down with Marc to discuss the book, and what steps companies can take [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[348,23],"acf":[],"_links":{"self":[{"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/posts\/3079"}],"collection":[{"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/comments?post=3079"}],"version-history":[{"count":0,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/posts\/3079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/media\/3081"}],"wp:attachment":[{"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/media?parent=3079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/categories?post=3079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vim-group.com\/en\/wp-json\/wp\/v2\/tags?post=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}