Markengeflüster July 2025: Transformation up close with DB Schenker

On the evening of July 1st, 2025, our exclusive “Markengeflüster” event took place in a summer-heated Frankfurt, where temperatures reached 37 °C. Thirteen brand leaders from companies such as Deutsche Bank, Engel & Völkers, Henkel, Schott, TÜV Nord, and TÜV Süd gathered for an inspiring and in-depth exchange on current challenges and strategic approaches in brand management.

A highlight of the evening was the keynote by Maximilian Floegel and Aline Nünninghoff of DB Schenker, offering a behind-the-scenes look at their global marketing transformation. The inspiring exchange covered topics like digital collaboration, agile planning, and the role of AI in brand communication.

This article (in German) captures the key takeaways from DB Schenker’s marketing transformation, sparking lively discussions on structure, digital collaboration, and the future of brand communications.