Podcast: Future-Proof Your Brand
Discussing Marc's and Laurens' book
VIM Group
Earlier this year, Marc Cloosterman and Laurens Hoekstra published Future-Proof Your Brand, a book that explores brand implementation and management, and the insights gained from our 25+ years of experience.
Philippe Borremans of Wag the Dog FM, a blog focused on Communications and PR, sat down with Marc to discuss the book, and what steps companies can take to ensure that their top asset – the brand – is well managed.
