About us

We are VIM Group.

We don’t make brands. We help organisations improve their brand performance by guiding them through brand change and optimising brand organisation.

What we believe in

In a growingly complex and connected world, business performance will be increasingly defined by an organisation’s ability to strategically manage its brand through change. On average brands account for as much as 18% of the value of an organisation. In a business context where intangible assets are more valuable than physical assets, we believe that revitalising brands and improving brand organisation can drive better business performance.

What we do

In the emotional and magical world of branding, we bring structure, control and efficiency to make your brand work harder. We aren’t brand creators. Instead, we help businesses organise their brand and better manage and implement brand change across all digital and offline channels and brand touchpoints. Our tools and services range from managing every detail of your rebranding project to evaluating your brand performance, whilst saving costs, improving worldwide brand coherency and creating process agility.

Learn more about our services and tools >

Who we are

We’re a collection of specialists, project managers and consultants who understand the commercial realities of brands. We work side-by-side with our clients, on both a global and local level, to make their brand a success. Over 25 years, we have grown from a smart Dutch start-up into a globally recognised authority in the world of brands, supporting over 1.500 organisations with brand change and improvement. We continue to look for new solutions to support our clients with, improving their brand performance.

Get a preview of our expertise in our latest blog posts >

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Work for VIM Group

We are always looking for great people to join our team. If you would like to know more, check out our current vacancies or email us at careers@vim-group.com.

Meet a few of our team