Blog

Future-Proof Brand Series: Fatima da Gloria de Sousa, Air France-KLM Group

Air France-KLM is the leading aviation Group in terms of international traffic on departure from Europe. For the first time in 2018 it transported over 100 million…

IKEA has been named as one of the most consumer-centric brands, so what makes it so successful?

Strategic insight company Opinium have released their Most Connected Brands Index, which helps business understand how well they are…

5 things law firms need to consider when rebranding

Merger mania has dominated the legal industry this year as market competition intensifies. When a law firm merges with another, with is actually more often than you might think, a rebrand…

Are you looking for something specific?

Top 5 steps to maximise return on rebranding investment
The growing importance of brand purpose in private equity
Startups: how to rebrand effectively
How to prove brand value in the boardroom
Build a strong brand in 10 steps
Future-Proof Brand Series: Joost Schriever, Randstad

Future-Proof Brand Series: Fatima da Gloria de Sousa, Air France-KLM Group

IKEA has been named as one of the most consumer-centric brands, so what makes it so successful?

5 things law firms need to consider when rebranding

Are you looking for something specific?

Top 5 steps to maximise return on rebranding investment

The growing importance of brand purpose in private equity

Startups: how to rebrand effectively

How to prove brand value in the boardroom

Build a strong brand in 10 steps

Future-Proof Brand Series: Joost Schriever, Randstad