Blog & News

Are brands dead? What are the trends in optimising a company's brand profile? And how do you transform a small Dutch startup to become a world leading company on rebrands? I spoke with Torund Bryhn of the…

Innogy becomes E.ON: With over 70,000 employees and more than 50 million customers, the Essen-based E.ON Group is one of the largest private energy suppliers in the…

In my first article from the ‘Brands in the Boardroom’ series, I advocated that, within the higher layers of organisations, more attention should be paid to the business…