Earlier this year, Marc Cloosterman and Laurens Hoekstra published Future-Proof Your Brand, a book that explores brand implementation and management, and the insights gained from our 25+ years of experience. Philippe Borremans of Wag the Dog FM, a blog focused on...

A decade ago, the world was much more one-dimensional. If you had to change your name or logo, you would create an inventory of brand touch points and work on each of those, making the necessary changes. However, due...

The 2017 European Communication Summit took place in Brussels last week, and brought together some of Europe's best and brightest communications professionals. On Thursday 29th June we launched ‘Future-Proof Your Brand’ during an afternoon session...