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5 observations on the growing importance of brand purpose in private equity

Earlier this year Larry Fink, Chairman and CEO of Blackrock - the largest private equity firm in the world, published his annual letter to CEOs. The letter was titled 'A sense of purpose' and its contents have stirred a...
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Future-Proof Brand Series: Nathalie Quéré, AkzoNobel

AkzoNobel is a leading global paints and coatings company and major producer of specialty chemicals. They operate in over 80 countries and have well-known brands such as Dulux, Interpon and Coral. Nathalie Quéré, Director of Brand and Creative Services at...
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