Blog & News

The business side of rebranding

Last year, I shared my insights on important branding topics within the ‘Brands in the Boardroom’ series for Brandingmag. This year, I started a new series on a topic about which I am very passionate:…

Podcast: the future of branding during and post pandemic

All of us are going through unprecedented transformations; the way we communicate, the way we shop and connect with others have changed. And even when we are longing for life to go…

8 reasons why changing your brand during turbulent times is a good idea

Last year, I’ve shared my insights on various important branding topics within the ‘Brands in the Boardroom’ series. This year, I would like to start fresh with…

Are you looking for something specific?

Russell Thompson joins VIM Group’s London team
Novagraaf and VIM Group partner to combine IP and branding expertise for international brand owners
Brands in the Boardroom IV: why now is the time to unify your brand architecture and operations
Digital-proof brand: this is how BMW, Heineken and Slack do it [10-step checklist]
The rebranding of PARK NOW: an interview with CMO Masha Kodden
Driving business performance through brand licensing

Blog & News

The business side of rebranding

Podcast: the future of branding during and post pandemic

8 reasons why changing your brand during turbulent times is a good idea

Are you looking for something specific?

Russell Thompson joins VIM Group’s London team

Novagraaf and VIM Group partner to combine IP and branding expertise for international brand owners

Brands in the Boardroom IV: why now is the time to unify your brand architecture and operations

Digital-proof brand: this is how BMW, Heineken and Slack do it [10-step checklist]

The rebranding of PARK NOW: an interview with CMO Masha Kodden

Driving business performance through brand licensing

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