Blog & News

The digital revolution of the last two decades has dramatically changed the playing field for brands. The rapid creation of new communication channels has enabled consumers and other…

The brand is an organisation’s most valuable intangible asset, making up to 20% of a company’s overall value (Brand Finance, 2020). And yet, it is too often treated as…

At its core, a rebrand or a brand refresh is about improving brand performance. Whether it is to unify the brand architecture or create a more attractive corporate identity, optimising brand performance…