Blog & News

Brands in transformation: my top 5 predictions for 2022

Over the last 24 years I've published regularly about what I see that's changing in the world of brand and brand transformation, always coming at it from the business side. After all,…

Rebranding successfully? Don’t focus too much on the tip of the iceberg!

When you have been working with brands all your life, you’re very likely to think that the magical world of branding holds no more secrets for you. My thoughts…

A digital-proof brand? Yes, please! But don’t forget your offline brand experience as well [6 tips]

How do you build a strong brand reputation? Well, having an effective digital brand strategy is definitely a good starting point and, as…

Are you looking for something specific?

Rebranding: a business approach to successful brand change
Podcast: the future of branding during and post pandemic
8 reasons why changing your brand during turbulent times is a good idea
Russell Thompson joins VIM Group’s London team
Novagraaf and VIM Group partner to combine IP and branding expertise for international brand owners
Brands in the Boardroom IV: why now is the time to unify your brand architecture and operations

Blog & News

Brands in transformation: my top 5 predictions for 2022

Rebranding successfully? Don’t focus too much on the tip of the iceberg!

A digital-proof brand? Yes, please! But don’t forget your offline brand experience as well [6 tips]

Are you looking for something specific?

Rebranding: a business approach to successful brand change

Podcast: the future of branding during and post pandemic

8 reasons why changing your brand during turbulent times is a good idea

Russell Thompson joins VIM Group’s London team

Novagraaf and VIM Group partner to combine IP and branding expertise for international brand owners

Brands in the Boardroom IV: why now is the time to unify your brand architecture and operations

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