Blog & News

The rebranding of PARK NOW: an interview with CMO Masha Kodden

PARK NOW Group is Europe's largest provider of parking services with 20 million customers spread across 7 countries in 700 different cities. Recently, an important milestone in…

Driving business performance through brand licensing

On October 8th, Michael Pietig, First Vice President of EFG Bank and head of Corporate Marketing, chaired an interactive Working Group Brand Leadership session for the EACD to discuss…

Brands in the Boardroom III: The future of brand management

In my earlier articles for the ‘Brands in the Boardroom’ series, I advocated that within the higher layers of organisations more attention should be paid to the business and…

Are you looking for something specific?

Why branding should always be part of your business strategy. And vice versa!
Beyond Acronyms brand podcast
innogy acquisition: VIM Group supports E.ON with international rebrand
Brands in the Boardroom II: financial engineering for brands
The rebranding of Nuon to Vattenfall: an interview with Guido Stein
What’s next for brands

Blog & News

The rebranding of PARK NOW: an interview with CMO Masha Kodden

Driving business performance through brand licensing

Brands in the Boardroom III: The future of brand management

Are you looking for something specific?

Why branding should always be part of your business strategy. And vice versa!

Beyond Acronyms brand podcast

innogy acquisition: VIM Group supports E.ON with international rebrand

Brands in the Boardroom II: financial engineering for brands

The rebranding of Nuon to Vattenfall: an interview with Guido Stein

What’s next for brands

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