Blog

Earlier this year Larry Fink, Chairman and CEO of Blackrock - the largest private equity firm in the world, published his annual letter to CEOs. The letter was titled 'A sense of purpose' and its contents have stirred a...

Lots of brand managers share the same frustration: How do I get the brand on the agenda for the next board meeting? The challenge here lies in the brand being an intangible asset, which makes its performance and value...

AkzoNobel is a leading global paints and coatings company and major producer of specialty chemicals. They operate in over 80 countries and have well-known brands such as Dulux, Interpon and Coral. Nathalie Quéré, Director of Brand and Creative Services at...