Future-Proof Brand Series: Monika Schulze, Zurich Insurance

Founded in 1872, Zurich Insurance is one of the world’s leading insurance companies. Their customers, who span across more than 210 countries and territories, range from individuals and small business to multinational corporations. Holly Wilson spoke to their Global Head...
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Global signage rebrand? Look before you leap

The roll out of a new brand in and around the premises of a global organisation is a complex and expensive operation that may cause countless headaches in terms of technical development, purchasing, production, logistics, local regulations, financing and...
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5 observations on the growing importance of brand purpose in private equity

Earlier this year Larry Fink, Chairman and CEO of Blackrock - the largest private equity firm in the world, published his annual letter to CEOs. The letter was titled 'A sense of purpose' and its contents have stirred a...
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