Blog

Mark Evans, Marketing Director at Direct Line Group, spoke to us about his brand marketing challenges, his outlook on the latest technologies and why companies should not ignore the basics.

As part of our Future-Proof Brand Series, we recently interviewed Alexander Engelhardt, Vice President of Brand Management at Deutsche Telekom, to find out which tools they use to manage their brand, and the trends he thinks will have the largest impact.

Ready or not, your business is being disrupted, impacting all aspects of your brand. We identified four innovations in our book, Future-Proof Your Brand, that will both challenge and inspire your business. The rise of 5G, AI/ML, the Internet...