Blog

A rebrand is a good opportunity to breathe new life into your brand and organisation. It can be a way to redefine your values and to reconnect with stakeholders and employees alike. But, it’s not all about a striking...

Your brand is your organisation’s largest intangible asset, making up 20% of its market capitalisation value (Brand Finance 2018). However, organisations often focus more on looking after their tangible assets like buildings and equipment (which contribute 45% less to...

In recent years, we have seen considerable attention given to brands as leadership have begun to realise that their brand can make a valuable contribution to company results. The focus on marketing & communications is shifting slowly from short-term...