Future-Proof Brand Series: Alexander Engelhardt, Deutsche Telekom

As part of our Future-Proof Brand Series, we recently interviewed Alexander Engelhardt, Vice President of Brand Management at Deutsche Telekom, to find out which tools they use to manage their brand, and the trends he thinks will have the largest impact.
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Why voice-controlled devices are disrupting your customer journey

Ready or not, your business is being disrupted, impacting all aspects of your brand. We identified four innovations in our book, Future-Proof Your Brand, that will both challenge and inspire your business. The rise of 5G, AI/ML, the Internet...
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