Blog & News

Arjan Kapteijns, former CEO of Saatchi & Saatchi NL, joins VIM Group

- PRESS RELEASE - VIM Group, the full service brand management and implementation firm, today announces that former CEO of Saatchi & Saatchi and Publicis Group,…

The focus on “purpose” instead of “profit”: hype or paradigm shift?

At the World Economic Forum 2019 in Davos, Larry Fink, CEO of BlackRock, published his annual letter to all CEOs, with this year's title: Purpose…

Future-Proof Brand Series: Martin Pietersen, Atos

Atos is a global leader in digital transformation with over 110,000 employees in 73 countries and an annual revenue of over €11 billion. As the European number one in Cloud, Cybersecurity…

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Future-Proof Brand Series: Fatima da Gloria de Sousa, Air France-KLM Group
IKEA named as one of the most consumer-centric brands: what makes it so successful?
5 things law firms need to consider when rebranding
Top 5 steps to maximise return on rebranding investment
The growing importance of brand purpose in private equity
Startups: how to rebrand effectively

Arjan Kapteijns, former CEO of Saatchi & Saatchi NL, joins VIM Group

The focus on “purpose” instead of “profit”: hype or paradigm shift?

Future-Proof Brand Series: Martin Pietersen, Atos

Are you looking for something specific?

Future-Proof Brand Series: Fatima da Gloria de Sousa, Air France-KLM Group

IKEA named as one of the most consumer-centric brands: what makes it so successful?

5 things law firms need to consider when rebranding

Top 5 steps to maximise return on rebranding investment

The growing importance of brand purpose in private equity

Startups: how to rebrand effectively