Blog & News

Brands in the Boardroom IV: why now is the time to unify your brand architecture and operations

In my earlier articles from the ‘Brands in the Boardroom’ series, I advocated that within the higher layers of organisations more attention…

Digital-proof brand: this is how BMW, Heineken and Slack do it [10-step checklist]

After the rise of the World Wide Web in the 1990s, there was a shift from traditional media usage to digital media usage. With Covid-19 influencing our…

The rebranding of PARK NOW: an interview with CMO Masha Kodden

PARK NOW Group is Europe's largest provider of parking services with 20 million customers spread across 7 countries in 700 different cities. Recently, an important milestone in…

Are you looking for something specific?

Driving business performance through brand licensing
Brands in the Boardroom III: The future of brand management
Why branding should always be part of your business strategy. And vice versa!
Beyond Acronyms brand podcast
innogy acquisition: VIM Group supports E.ON with international rebrand
Brands in the Boardroom II: financial engineering for brands

Blog & News

Brands in the Boardroom IV: why now is the time to unify your brand architecture and operations

Digital-proof brand: this is how BMW, Heineken and Slack do it [10-step checklist]

The rebranding of PARK NOW: an interview with CMO Masha Kodden

Are you looking for something specific?

Driving business performance through brand licensing

Brands in the Boardroom III: The future of brand management

Why branding should always be part of your business strategy. And vice versa!

Beyond Acronyms brand podcast

innogy acquisition: VIM Group supports E.ON with international rebrand

Brands in the Boardroom II: financial engineering for brands

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