Blog & News

A brand is never "finished". Owning and keeping a strong brand requires continuous attention and further development. After all, the world itself is changing rapidly, with 90%…

‘So, how much is this going to cost?’ This is often the first question asked when the idea of a rebrand or brand refresh is suggested. Of course, this is not a totally…

I love the business side of branding. To my surprise, I discovered long ago that I share this perspective with many board members of companies I'm working with. Instead of looking at…