5. Voice-interfaces: voice marketing/branding
Voice control of devices is becoming more important in our lives. Devices with digital assistants, such as Alexa, Cortana, Bixby and Siri, are growing exponentially in usage. The biggest impact of voice is that your customers will make an increasingly less conscious choice to buy your brand, with devices choosing for them, probably based on previous purchase habits or preset preferences. For organisations it’s important to find new ways to integrate brand experience into the customer journey. Assess the impact of the rise of voice control on your brand, map the changes in the customer journey and accept that you must change things in your marketing and brand strategy. Anticipate the growth of voice search and its impact on your SEO strategy, and consider whether it’s useful to develop your own brand voice.
Even though these technological developments might seem daunting, they can offer you lots of chances to make your business grow. So instead of looking at them as threats, start seeing the opportunities that the digital age has to offer and dive into them. History has taught us that organisations that fail to innovate are the organisations that eventually fade away. So, experiment smart and fast and make room for change in the years ahead.