How (AI) brand management tools can support you in the final stages of a rebrand
Pieter Bosschaart
| 19 September 2024
Repositioning and developing a new visual identity for a brand is a challenging endeavour that stems from the very core of the brand itself. However, the actual rollout of this new brand identity across all forms of online and offline brand touchpoints is often underestimated. VIM Group excels in transforming new designs into user-friendly working files and/or automated templates, significantly enhancing the usability, consistency, and impact of a new identity. Sometimes, this involves manually converting large quantities of legacy design files, documents and presentations, but we prefer using smart tools that aid in both the rollout and maintenance of the new visual identity.
5 (AI) tools that will help you to successfully implement and manage your brand
Here is a small selection of the many tools we’ve embraced to support clients in the last stages of their rebrand or brand change project:
Bynder – AI Tagging
With a new identity often comes a vast array of digital assets. To make these assets usable and discoverable, we tag them. Doing this manually can take up a lot of time. Also, coming up with a solid ‘tagging-plan’ can be quite a challenge. AI-powered tagging in Bynder allows for the addition of more and better tags in a fraction of the time compared to manual tagging. This efficiency not only saves time, it also ensures a higher level of accuracy and organisation in managing digital assets.
TextMetrics
TextMetrics is an advanced AI tool that goes beyond typical generative AI text writers. It can, for instance, check if a job posting adheres to HR guidelines. In the context of a rebrand, TextMetrics becomes particularly valuable as it can verify whether a text aligns with the (new) company tone of voice or is sufficiently targeted towards the (redefined) audience. This ensures that all communications are consistent with the new brand identity and effectively reach the intended demographic.
Templafy
Managing the new tone of voice is now possible with the AI assistant of the ever-dominant content and template management solution provider Templafy. We also utilise one of Templafy’s productivity tools to convert old PowerPoint presentations into new ones reflecting the new identity. For long-term brand consistency and efficiency, we set up the appropriate (dynamic) templates, often fed with content from the connected digital asset management (DAM) system. This streamlines the process and ensures that all presentations and documents adhere to the new brand guidelines.
"For long-term brand consistency and efficiency, we set up the appropriate templates, often fed with content from the DAM system."
Staffbase
Staffbase is a leading employee engagement tool, an apt term as ‘intranet’ feels outdated given the breadth of what Staffbase offers. Dominating the market, especially with Meta Workplace ceasing operations, Staffbase serves as an ideal platform for internally disseminating a new vision, positioning, or overall identity. Its functionalities not only facilitate top-down communication, they also empower management to gather input and opinions from the workforce. This two-way communication is crucial for ensuring that the new brand identity is embraced at all levels of the organisation, fostering a sense of inclusion and alignment with the new direction of the brand.
Papirfly
A rebranding often serves as a moment to reassess workflows and improve efficiency. Papirfly is one of our favourite tools because it helps many of our clients reduce hundreds of templates to just a few. Papirfly allows users to generate content (both online and offline) within the confines of the brand guidelines. This tool empowers users to create consistent, brand-compliant content quickly and efficiently, facilitating a smooth transition to the new brand identity.
Embracing Modern and Efficient Brand Management
The possibilities for modern and efficient brand management are endless. The landscape of smart and savvy brand technology solutions is vast – and growing every day. At VIM Group we monitor the landscape and stay up to date on current changes and developments.
"VIM Group provides a comprehensive solution for the final stages of a rebrand, ensuring that a new brand identity is effectively implemented and maintained across all platforms."
A rebrand or brand refresh is the perfect opportunity to adopt these advanced tools and services and help your employees create on-brand documents and brand touchpoints in an efficient and user-friendly way. VIM Group supports brands in transition by discovering, piloting and selecting the right innovative tools that meet the demands and suit the organisation. We make sure the implementation goes smoothly and the tools are managed correctly. We are committed to ensuring that your brand’s new identity is not only launched successfully but also maintained consistently over time.
Let’s talk!
Feel free to contact me to discuss various solutions and case studies. Let’s explore how these tools can elevate your brand management processes and ensure a successful rebrand. Schedule a quick meeting or connect with me on LinkedIn!
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