Content creation woes
For the most part, creating marketing materials is an exercise in creativity. But a large part of the process is also repetitive; repurposing the same visual elements to suit various touchpoints and purposes. Despite this, many teams are still stuck creating each material from scratch, often resulting in off-brand outputs and wasted time. The issue is particularly prevalent in localised marketing content.
Moreover, the problem is more extensive than just marketing materials: PowerPoint slides, for example, are more time-consuming to create. One survey showed that almost 70% of employees spend one hour per day, on average, creating PowerPoint presentations. Alarmingly, those surveyed say 40% of that time is spent on formatting alone. For a company of 1,000 employees, this translates to a staggering 5,600 hours each month on adjusting dimensions, colours, and brand placements.