‘So, how much is this going to cost?’ This is often the first question asked when the idea of a rebrand or brand refresh is suggested. Of course, this is not a totally unexpected question, since a rebrand can be a costly operation that can bring with it many surprises. In a complex project, such as a rebrand, having the best possible insights into projected spend means you are better prepared, because there is nothing more frustrating than discovering your predefined budget is not accurate enough halfway through the process.

Discover how much your rebrand could cost:

Calculate costs

To begin, it is wise to have an idea of the brand carriers which are potentially affected by a rebrand/brand change project, what the impact is likely to be on the organisation as a whole, and which implementation scenario (time vs. spend) works for your business. Each project is never without its surprises, but flagging larger obstacles up front and having an accurate estimation of the likely costs, mean that your project is more likely to be successful, leading to a positive impact for both internal and external stakeholders.

At VIM Group, our rebranding experts are on-hand to help you accurately estimate the cost of your rebrand project. This is why we have introduced a tool which can provide a quick insight into the likely investment needed for a brand change or rebrand, just by answering a few simple questions.

How does it work?

Step 1: Fill in the size of your organisation, an indication of your annual turnover and any comments about the nature of the intended brand change project.

Step 2: From your input, we cross-reference this detail with our relevant benchmark database, containing data on hundreds of rebrands over the past 20 years, and calculate a preliminary estimate on the cost of your planned brand change.

Step 3: We will contact you within five working days about the delivery of a report, containing an overview of your likely rebrand investment.

If you are curious about how we can help you, click on the banner below, fill in the questions and our rebranding experts will be in touch.

Data-driven insights

What are the costs of a brand change?

Answer a few simple questions and one of our brand experts will contact you to explain our preliminary cost indication, based on best practices and benchmark data from relevant organisations.