With a career spanning professional services, business advisory, strategic branding agencies and enterprise technology, Russell has extensive experience in maximising brand impact, helping organisations make and strengthen the emotional connection with their audiences, and focusing on business benefits for his clients.
At VIM Group, he will work closely with brand stakeholders at international organisations, as well as their creative agencies, to assess, organise and implement brand change and brand improvement programmes.
About VIM Group
VIM Group helps organisations analyse, organise and implement rebrand programmes and optimise brand management. Its team of project managers and technical subject matter experts manage brand change and improvement across all on and offline touchpoints and channels.
VIM have worked on more than 2,000 projects for clients such as ABB, Airbus, AkzoNobel, BMW, Deloitte, E.ON, IKEA, ING Group, Maersk, Magrabi, Mediclinic, Merck, Nordea, SPAR, TUI, Volkswagen, and several national governments, ministries, cities, hospitals and universities.
Both globally and locally, VIM Group works side-by-side with its clients to reduce cost whilst maximising brand coherency. Making brands work harder and improving brand performance, VIM Group operates globally from offices in the United Kingdom, the Netherlands, Germany and the United States.
About Russell Thompson
Having started his career at Big Four consultancy EY, Russell took entrepreneurial British company Pearlfinders into the US market, co-founding the New York office in the process.
Russell then went on to lead collaborative teams and advise clients across the EMEA region for world renowned branding agencies, Siegel+Gale and FITCH.
Over the course of his career, Russell has worked with a broad range of international B2B and B2C companies, including Universal Music Group, O2, Maersk, Tommy Hilfiger, Dell Technologies, LVMH, adidas, L’Oreal, Nestlé, Capgemini, Warner Bros., McLaren Automotive, Ørsted, Diageo and the World Health Organization.