A carefully structured brand strategy not only connects an organisation with its target audience, but it also acts as a vital differentiator from the competition.

Jo Davies, VIM Group Managing Director, spoke with the New Economy about elements which should be considered when investing in brand development.

 

Read more in our expert guide:

8 tips to future-proof your brand

How do you ensure that your brand continues to perform well in a rapidly changing world?

Download our expert guide