A carefully structured brand strategy not only connects an organisation with its target audience, but it also acts as a vital differentiator from the competition.

Jo Davies, VIM Group Managing Director, spoke with the New Economy about elements which should be considered when investing in brand development.

 

Greater unity in brand

The Era of Unification

Understand the forces driving and accelerating unification with contributions from Accenture, Getinge & Atos.

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