As the leader and innovator in our field, we offer a range of specialist services to help you achieve your goals. From planning and consulting to analysing and executing, we have the knowledge, experience and tools to deliver success.
Organisations rise and fall by the strength of their brands. The better a brand is managed, the better it performs. But where do you start, and how can brand management be improved in your organisation?
VIM Group helps organisations – pragmatically and effectively – in professionalising every aspect of brand management. By providing insight into the current brand organisation, VIM can advise how best to strengthen and structure your brand in both the short and long-term future.
Maximise your impact, minimise your spend
From brand performance analysis and design architecture, to agency selection and design briefing, as well as future technology, tools and channels, we provide independent, specialist insight into every aspect of brand management. Our service helps clients identify and anticipate problems and guide them in making the necessary changes to improve the organisation of their brand and ultimately enhance its performance.
Delivering your brand promise consistently and coherently across the entire brand experience landscape is a prime area of focus. VIM Group helps businesses develop the right infrastructure to guarantee improved brand governance. Together with our clients we build world class brands.
With unrivalled expertise in this area, VIM offers tactical advice, both as and when issues arise, as well as long-term strategic consultation to ensure a brand’s future sustainability.
Our Brand Performance Scan can provide you with the crucial insights you need into how well you brand is being applied throughout your organisation. The results of this analysis can be used to tailor your brand management processes moving forward, ensuring that the solutions are the best possible fit for you and your organisation.
No two brands and organisations are the same. No rebrand project is identical. But whether following a merger, acquisition, brand migration, digitalisation or new strategic positioning, the same factors determine the success of a brand implementation project. Foresight, preparation and coordination critically affect how customers and employees respond to the new brand.
Many elements come into play when implementing a new brand. It can involve multiple locations and stakeholders across many countries, as well as numerous suppliers for a diverse array of physical and digital channels.
Handled with care
A well-executed implementation will depend on bringing all of these elements together. Organisations want reassurance that everything will be properly aligned with the creative vision – on time, and achieving the maximum impact that the budget allows. Our team bring fresh eyes, and an unbiased perspective to your organisation, allowing them to seek out new savings, synergies, and opportunities.
VIM Group takes care of every aspect of brand implementation. From inception to launch and beyond, we will be by your side, providing support and insight every step of the way. We can help you determine the brand roll out and development strategy that best suits your brand; whether phased in steadily over a period of time or launched in one big, high impact, event. Whatever you are looking to achieve, our dedicated team will manage and coordinate the many components of brand implementation, working across all touch points, at every level.
Allow us to deliver success
With VIM’s capability for end-to-end project management comes several bespoke tools fashioned from more than two decades’ experience.
Our ImpactValuatorTM tool helps clients estimate the cost and time frame of a rebrand before it starts and is a useful asset for making the case to stakeholders within the business. VIM also uses proprietary software to control the implementation process, providing clients with real-time reporting, ensuring that project stays on track.
Advance of technology
The rapid integration of digital technology into our daily lives provides many new opportunities for brands to reach and engage their customers. But it also poses numerous challenges.
Companies want to know the best channels and technology for their business and audience segments. Digitisation also requires different business strategies and models because the technology itself has a profound impact on the experience of the brand. Then there is the question of how best to manage increasingly diverse channels and assets, and how to ensure the business is equipped and motivated to use them correctly – upholding the brand’s consistency and distinctiveness.
Full digital scope
VIM Group enables clients to get the most out of their digital and brand technology. We take a holistic approach, by first examining and auditing your organisation’s current situation – across all digital channels, ICT and brand. Once we have gained these digital insights we then help to deliver your brand experience in line with how customer journeys, behaviours and expectations are developing.
We can help you select digital solutions and systems that are future proof. Solutions that can sustain the brand and help it to adapt as digital habits and technologies evolve and develop. VIM also provides solutions for centralising digital brand assets, such as the use of brand portals and management platforms. These tools will help you to take control of your brand, especially when language, location and structure can lead to a fragmented organisation and marketing activities. We can also give insight and recommendations into selecting and implementing a suitable MRM system, or even integrating cutting edge digital experiences into a retail space.
On top of our expertise and pioneering spirit, VIM’s brand services are supported by the TechnologyValuator™ tool. This proprietary software maps out a brand’s future ambitions against its current position, providing a list of actions and timings to help achieve your vision.
Full brand experience
The physical branding of places of work and retail sites are a critical part of the brand’s perception and customer/employee relationship. VIM Group offers a comprehensive service advising clients on all aspects of the brand experience. From the smallest brand touch point such as access cards or USB sticks, through to large scale digital displays and signage, we focus on bringing your brand to life consistently and effectively, enhancing the brand for your customers and employees alike.
Creating the right impact
All visual brand touch points play a crucial role in a person’s overall experience of both the brand and the environment around it. Signage, exterior and interior brand elements have many important functions in customer and employee journeys. For example, a carefully designed wayfinding plan not only helps visitors to reach their desired destination easily, but can also strengthen their perception and awareness of the brand. Smaller touch points that a customer or employee may interact with on a daily basis, such as a notebook, carrier bag, or staff uniform, also help to embed awareness of the brand, and create positive associations between your brand and their day-to-day routine.
Whether it is innovative technology, lighting techniques, environmental requirements or sustainable low energy technology, VIM offers ideas and solutions that create the right impact. We will help you to take ideas from the design stage, through supplier sourcing, testing and prototyping technical specifications, and making permit applications, all the way through to production and installation. Throughout this process we will be by your side, ensuring that implementation meets your ambition.
VIM’s unrivalled experience and expertise matched with its independence – working separately from vendors – ensures the right suppliers are used for the right job at the right price, optimising your total cost of ownership. VIM’s Brand2Manage software is an invaluable tool that helps to oversee the rollout of your brand across multiple locations, brand touch points and channels.