Supporting your brand change

Our specialists help you analyse, organise and implement brand change and improvement.

Volkswagen brand refresh

The curtain has been raised on “New Volkswagen”: the Volkswagen brand unveiled its new logo and new brand design. VIM Group supports Volkswagen...
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Free expert guide

8 tips to future-proof your brand

Read our tips to future-proof your brand – based on best practices and insights from brand experts in leading organisations.
Download the Guide
What we did for

EY wavespace

Facilitating the implementation of the EY wavespace brand.
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Blog

Brand governance

The traditional role of brand governance has been to ensure that brands are presented consistently, guidelines are followed, and rules are adhered to....
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Book

Future Proof
Your Brand

A clear overview of considerations and processes involved in improving and changing a brand.
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Supporting your brand change

Our specialists help you analyse, organise and implement brand change and improvement.

What we can do for your brand

and your organisation

  • Brand Analysis

    What is the impact of a brand change or a rebrand? 

    • Assess brand change or rebrand scenarios against the status quo.
    • Create a business case with costs and feasibility.
    • Unearth synergies and streamlining opportunities.
    • Plan for rebranding across all touchpoints and channels.
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    • Assess brand change or rebrand scenarios against the status quo.
    • Create a business case with costs and feasibility.
    • Unearth synergies and streamlining opportunities.
    • Plan for rebranding across all touchpoints and channels.
    Show all
    Read more

  • Brand Organisation

    How do we optimise brand management?

    • Optimise brand governance, organisation, processes and tools.
    • Accurately measure, monitor and improve brand metrics and performance.
    • Improve brand coherency.
    • Deliver savings and efficiencies to your organisation.
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    • Optimise brand governance, organisation, processes and tools.
    • Accurately measure, monitor and improve brand metrics and performance.
    • Improve brand coherency.
    • Deliver savings and efficiencies to your organisation.
    Show all
    Read more

  • Rebrand Support

    How do we execute a brand change effectively?

    • Apply project management expertise and best-practice across all brand touchpoints and channels.
    • Reduce incremental spend whilst maximising brand coherency.
    • Deliver technical design with vendor and procurement strategy.
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    • Apply project management expertise and best-practice across all brand touchpoints and channels.
    • Reduce incremental spend whilst maximising brand coherency.
    • Deliver technical design with vendor and procurement strategy.
    Show all
    Read more

A few reasons why

you’d work with us

World’s leading

authority in rebranding implementation and brand organisation

Over 2,000 projects

in brand change and improvement delivered

25+ years experience

in business driven branding

Independent

from creatives, vendors and suppliers and focused on the best results for our clients

Local approach, global reach

of experienced project managers and technical subject matter experts

Capability & capacity

that works inside your organisation, right by your side

Find out more

World’s leading

authority in rebranding implementation and brand organisation

Over 2,000 projects

in brand change and improvement delivered

25+ years experience

in business driven branding

Independent

from creatives, vendors and suppliers and focused on the best results for our clients

Local approach, global reach

of experienced project managers and technical subject matter experts

Capability & capacity

that works inside your organisation, right by your side

Find out more
Show all

Latest updates

To keep you in the loop

Expert Guide
8 tips to future-proof your brand
Success story
Creating an overview of all Hoffmann Group brands’ contact points and maintenance
Blog
Is ‘growth hacking’ the new enemy for brand building?
Blog
The focus on “purpose” instead of “profit”: hype or paradigm shift?

Future-Proof Your Brand

Interview Series

Find out how brand experts from leading organisations future-proof their brand.

Read interviews

Some of the beautiful brands

we cooperate with