Gain clarity and control in your brand change. Balancing ambition, resources, and investment, we ensure smooth execution from first insights to full implementation.
Rebranding Impact Analysis
Clarity on what rebranding really takes: impact, budget, scenarios, and timelines.
Our typical starting point for any brand change initiative, the Rebranding Impact Analysis defines the optimum approach to implementation.
By combining stakeholder interviews and working sessions, data analysis, branded asset audits, and benchmarking against our database of 2.500+ rebrands, we deliver clear, actionable recommendations for how your organisation should approach its brand transformation.
Executive Decision Making
Confident decisions in the boardroom start with clarity. Our executive summaries highlight key insights and priorities to guide brand change budgets, phasing, and strategy.
Rebranding Scenarios, Roadmaps & Costs
We help you choose the rollout scenario for your rebranding that best fits your ambitions and realities, with detailed cost breakdowns for full investment control.
Risks, Governance & Opportunities
Every rebrand comes with challenges. We identify risks, propose mitigations, and uncover efficiency opportunities to ensure your brand change runs smarter and faster.
Brand Implementation & Rebranding Support
Navigating brand change – from planning to launch.
Implementing brand change can be complex – but with the right support, it doesn’t have to be. We help organisations navigate brand transformation with confidence, clarity and control – from initial planning through to full implementation.
We can provide global oversight to your rebranding programme. We manage local execution, deliver technical design, coordinate subcontractors and assure quality at every stage. Expect greater efficiency, reduced costs and complexity, and a smoother rebranding experience from start to finish.
Most importantly, we help you avoid the common pitfalls, setting your brand change up for success from day one and getting it right the first time.
Rebranding Programme Setup & Preparation
A successful rebrand begins with strong foundations. We set up a clear plan of approach, governance, and organisational alignment so every deliverable, deadline, and budget is ready for a smooth launch.
PMO & Project Management Support
Rebranding programmes are complex. Our people coordinate internal teams and external partners, managing risks and timelines. With structured progress reporting to sponsors and stakeholders, we ensure seamless brand implementation.
Brand Change Subject Matter Expertise
Our specialist brand change knowledge ensures efficient implementation across all touchpoints – from the physical (signage, fleet, workwear, product & packaging) to digital/IT infrastructure, marcomms, HR, legal and regulatory.
Technical Brand Design Support
Brand guidelines need precise, cost-effective implementation. We define visual and technical requirements, apply designs and create technical drawings and application guidelines, standardising for consistency and cost savings. Phototyping and value engineering included.
Quality Control & Supplier Management
Consistency, quality, and efficiency are crucial. We supervise production, supply chains, and installations, evaluate and select suppliers based on reach, cost and capability, monitor outputs for accuracy and consistency.
Training & Governance
Empowering your teams to roll out and sustain the brand is key. We provide action plans, deploy enablement tools (guidelines, DAM, brand helpdesk and FAQs), train internal teams, partners and suppliers, and create post-launch brand governance frameworks and maintenance models.
