How to successfully carry out a complex rebrand, on time and on budget? Follow our 7-step approach, based on best practices from over 2,000+ rebrand cases.  

A practical step-by-step plan for anyone who manages, promotes or is responsible for the brand. The tips and advice contained within this guide are laid out to help you assess, plan and execute a successful brand change programme.

Everything you need to know about setting up a successful brand technology ecosystem in one savvy guide.

This guide will help you navigate the increasingly complex world of brand management software solutions such as DAM, educational, collaboration and template management tooling.

Is your brand connecting effectively with your audience across all touchpoints of the digital world?

Download our free 9-step checklist to find out how successful your online digital experience is, as well as how to improve it.

Brand change puts more than just market recognition and customer loyalty on the line. From the risk of overusing your internal resources to disrupting business operations, introducing any change to the brand should be approached carefully, strategically, and with long-term results in mind.  

This guide provides insights from three decades and thousands of rebrand projects on how to navigate the riskiest parts of brand change – and how you can come out on top.  

Guidance for brand leaders on centralising brand portfolio and operations.This guide explores the way, and why brands are increasingly being brought together.

In this guide you find out more about:

• improving visual coherence across brand architecture

• offering a more complete stakeholder experience and unifying brand governance.

• systems and tools to improve efficiency and overall competitiveness

A strong digital presence is crucial for brands. But this is only the beginning. Ensuring your corporate brand identity is digital-proof and mobile-friendly is what really drives your online success.

Curious on how your corporate identity matches the criteria for a digital-proof brand? Download our free 10-step checklist, find out your digital profile and start your optimisation journey.

This guide’s purpose is to provide the necessary tools and insights to enable better brand management and coherent implementation across your organisation.

In this guide you will learn about:

• The five most influential technologies.

• The unique opportunities and challenges that these technologies bring to brand management.

• How industry leaders from around the world are responding to this change.

• Eight practical tips to future-proof your brand.

The power of repetition remains key in the world of branding, and that requires both online and offline brand recognition. So it’s essential to ensure an excellent brand experience in the physical world.

But how do you make that a reality? What would be the most effective and successful approach? Follow our 7-step checklist for a strong brand experience in the offline world.

Organisations are increasingly looking for sustainable ways to grow – the kind of growth that recognises and responds to the needs of employees, consumers, and communities. This is called Humanized Growth.

Check out the conversation with Frank van den Driest about:

• The results of the international study, ‘Humanizing Growth’ and how it benefits your organisation.

• Why a purpose-driven business growth is the only way forward and how you can do it successfully.

• How to lead purpose-driven growth programmes.

During the webinar, you’ll discover how some of the world’s leading brands are using MarTech and brand technology to:

• Offer consistent, on-brand digital experiences across all digital channels.

• Deliver the growing volume of digital content using automation.

• Organise their brand in terms of people, processes and tooling.

Speakers
Margot Pijls, Digital Marketing Specialist, Bynder
Georgi Mirazchiev, Field Marketer UK, Bynder
Maarten Evertzen, Head of Digital, VIM Group

Thinking about rebranding and looking for inspiration from some of the industry's leading experts? 

In this interview, former VIM Group CEO Marc Cloosterman talks with global branding experts from REBRAND™ and Make® about:

• The latest trends in rebranding.

• Rebranding areas to consider, from strategy to implementation.

• Mistakes to avoid in brand change.

• Some inspiring case examples.

Speakers
Marc Cloosterman, CEO, VIM Group
Anaezi Modu, Founder and CEO of REBRAND™
Kristoffer Gudbrand, Creative Director and Partner at Make®
Vibe Bangsgaard, Brand strategist at Make®

Michael Pietig, First Vice President of EFG Bank and head of Corporate Marketing, chaired an interactive Working Group Brand Leadership session for the EACD to discuss the topic ‘Driving business performance through brand licensing’. 

Albeit very known within finance, tax and legal professions, this area is fairly unknown in the communications and branding profession. Keynote speaker Lars Bolle, Vice President Group Brand Management, DER Touristik and Marc Cloosterman, CEO of VIM Group, together with all participants shared their insights and approaches on how to increase influence in the boardroom on an organisation’s most valuable asset: its brand. 

Here, we will take you through some of our thoughts and will share with you a video of the online session and the Q&A. 

In this video, with his typical no-nonsense style and sense of humour, Dr. Mark Ritson answered 15 different branding questions:

• What do you see as the three big marketing trends for the coming years?

• How do you see the future of brand management?

• In which direction will organisational purpose drive further branding development?

Brand transformation in the digital world happens every day as an array of initiatives to create a digitally fit expression and keep up with the times.

In this video, Marc Cloosterman talks about:

• Digital brand transformation and rebranding.

• Challenges for brands in the digital era.

• What's next in brand technology.

Speakers
Marc Cloosterman, CEO, VIM Group
Tatiana Bonneau, Founder, Smart Branding

Are brands dead? What are the trends in optimising a company’s brand profile? And how do you transform a small Dutch startup to become a world leading company on rebrands? 

Marc Cloosterman spoke with Torund Bryhn of the Beyond Acronyms Project about all things branding, including the financial value of brands, how to future-proof your brand, and how to succeed in business. 

In the 17th episode of the famous Crux of the Story podcast, Gary Sheffer and Mike Fernandez dive into the business side of branding and Volkswagen’s recent brand refresh with Marc Cloosterman, CEO of VIM Group. 

In this podcast episode Gary and Mike discuss with Marc the latest trends in the field of brand and considerations when changing or refreshing a brand. Also, he shares his experience working for VIM Group, advising and supporting big brand transitions for many global brands, all over the world. 

All of us are going through unprecedented transformations; the way we communicate, the way we shop and connect with others have changed. And even when we are longing for life to go back to normal, most likely, many things will not go back to the way they were before the pandemic.

The same goes for companies and brands. Reality forced them to change the way they do business, and they had to adapt to people’s new habits and preferences. Those who identify the best path of adapting will be the fortunate ones, the ones that will emerge victorious in the post-pandemic world. 

In this podcast Marc Cloosterman speaks with Torund Bryhn of the Beyond Acronyms Project about the future of branding in the world during and after the pandemic.