Bettus has a broad interest in all forms of branding, but his specialty is his ability to transform a design into physical brand touchpoints.
Bettus started his branding career 20 years ago with installing and producing foil-applications while completing his education in graphic design at Cibap in Zwolle. He worked for a few signage companies in the east of the Netherlands. In the last five years, Bettus kept himself busy with designing and material-advising in fleet-marking and (interior) design while he finished his bachelor’s degree in Engineering and Design. Most of his clients were self-made companies, mostly in the manufacturing industry.
As a Technical Consultant for VIM Group, he now focusses on designing, producing, and assembling brand touchpoints and advising clients about different signage products.
Bettus is always looking for solutions. He loves clear and effective communication with stakeholders and to be open, honest and direct. Like he often says: “Branding is a piece of art, but it has to be translated into understandable solutions”.
Bettus lives in a small town in the east of the Netherlands with his wife and three daughters. He fills his spare time with painting, playing the guitar, taking care of his aquarium, building his house and his small wooden sailboat, walking in nature or visiting museums, cooking and gardening. As we said, he has many interests.